Brand Identity Mini Package

Due to the custom nature of our design services, all sales are final once work has begun.

If you need to cancel your order before design work has started, please contact us as soon as possible. A refund may be issued, less any payment processing fees.

Once initial concepts or design work have been started or delivered, refunds are not available. Your purchase covers the creative time, research and work completed throughout the design process.

We want you to love your final design, which is why this package includes 2 rounds of revisions to refine your selected concept.

Digital files cannot be returned or exchanged once final files have been delivered.

Please be prepared to provide:

• Business name exactly as it should appear

• Tagline, if applicable

• Business and industry information

• Description of your products or services

• Target audience

• Preferred colours, if any

• Colours or styles you wish to avoid

• Brand personality or desired aesthetic

• Competitors or similar businesses

• Examples or inspiration you like

The more information you provide, the better we're able to create a visual identity that feels intentional, cohesive and aligned with your business.

Once your final designs have been approved and the project has been paid in full, you receive the rights to use your finalized logo and brand identity assets for your business across digital and printed marketing materials.

Unused logo concepts, drafts, preliminary designs and working files remain the property of AMilli Creative Studio and are not included in the final deliverables.

This package provides a foundational visual brand identity and does not include comprehensive brand strategy.

It does not include:

• Business naming

• Tagline development

• Brand positioning strategy

• Competitor research report

• Customer personas

• Brand messaging or voice development

• Custom illustration

• Mascot design

• Packaging design

• Social media templates

• Business card design

• Website design

• Full-length brand standards manual

These services can be purchased separately if required.

Additional revision rounds: $50/round

Major changes in creative direction after a logo concept has been selected may require an additional design fee.

Build a polished, cohesive visual identity for your business with everything you need to start showing up consistently across your website, social media and marketing materials.

This package is perfect for new or growing businesses that need more than just a logo, but aren't ready for a full-scale branding package.

WHAT'S INCLUDED

3 Original Logo Concepts

You'll receive three unique logo directions based on the information provided in your brand questionnaire.

Each concept will explore a different visual direction while keeping your business, audience and desired style in mind.

2 Rounds of Revisions

Once you select your preferred logo concept, you'll receive up to 2 revision rounds to refine the design.

Revision rounds may include:

• Font adjustments

• Colour changes

• Layout and spacing adjustments

• Minor icon or graphic refinements

• Tagline placement

• Small design refinements

A revision round can include multiple changes submitted together.

Additional revision rounds can be purchased if needed.

FINAL LOGO SUITE

Once your logo is approved, you'll receive a complete set of logo variations for use across different applications.

Your final logo suite may include:

• Primary logo

• Secondary or alternate logo

• Logo mark or icon, where applicable

• Full-colour version

• Black version

• White/reversed version

• Transparent-background versions

CUSTOM COLOUR PALETTE

You'll receive a professionally curated colour palette designed to complement your new logo and create a consistent visual identity.

Your palette will typically include 4–6 brand colours, including a combination of:

• Primary brand colour

• Secondary colour

• Accent colour

• Neutral colours

• Light and dark supporting tones

Each colour will include the appropriate colour codes for easy use across digital and print applications.

Colour codes provided:

• HEX

• RGB

• CMYK

FONT RECOMMENDATIONS

You'll receive a coordinated font pairing selected to complement your logo and overall brand style.

Your font system will typically include:

• Primary/display font

• Secondary/body font

• Optional accent font, where appropriate

We'll also provide recommendations for how each font should be used across headings, subheadings and body text.

Where possible, we will recommend fonts that are easily accessible through platforms such as Canva, Google Fonts or commonly used design programs.

Premium/licensed fonts are not included unless otherwise discussed.

SIMPLE BRAND GUIDE

You'll receive a concise 4–6 page brand guide that brings your new visual identity together in one easy-to-reference document.

Your guide will typically include:

• Primary logo

• Alternate logo variations

• Logo colour variations

• Brand colour palette

• HEX, RGB and CMYK colour codes

• Brand typography

• Font hierarchy and recommendations

• Basic logo usage guidance

• Simple visual direction for maintaining consistency

This guide is designed to give you a clear reference when creating social media graphics, websites, printed materials and other branded content.

FINAL FILES

Your final package will include approximately 15–25 professionally exported files, depending on the logo variations required.

For Web & Digital

• PNG — high-resolution with transparent background

• JPG — high-resolution

• SVG — scalable vector format

For Professional Printing

• PDF — print-ready vector format

• EPS — scalable vector file for professional printing and signage

Colour Formats

• RGB files for websites, social media and screens

• CMYK files for professional printing

Your brand guide will be provided as a high-resolution PDF.

All files will be organized and clearly labelled so you know exactly which file to use.

HOW THE PROCESS WORKS

1. Purchase Your Brand Identity Package

After checkout, we'll send you a detailed brand questionnaire to learn about your business, target audience, competitors, visual preferences and overall vision.

2. Creative Direction

Using your questionnaire responses, we'll develop three original logo concepts.

3. Choose Your Favourite

You'll select one logo direction to move forward with.

4. Refinements

We'll complete up to two revision rounds to refine your selected concept.

5. Build Your Brand Identity

Once your logo direction is finalized, we'll develop your coordinating colour palette, typography system and supporting brand elements.

6. Brand Guide Creation

We'll compile your finalized visual identity into your simple brand guide.

7. Final Delivery

You'll receive your complete logo suite, colour specifications, font recommendations and final brand guide.

TIMELINE

Initial logo concepts are typically delivered within 5–7 business days after receiving your completed questionnaire and all required information.

Revisions are typically returned within 2–3 business days per revision round.

Once the logo is approved, the colour palette, typography and brand guide are typically completed within an additional 3–5 business days.

Typical project completion: approximately 2–3 weeks, depending on feedback and client response time.